For the months before Easter, the primary focus of many churches is on how to get the most people possible to the Easter service. With a tremendous amount of work and effort, Easter is often a fantastic success in terms of numbers of people attending. However, for most churches the following Sunday is often a big disappointment, with few of the new people from Easter coming back the following week. Here are 5 tips that will help you make sure this doesn’t happen at your church.
1. Use a connection card at the Easter service – few visitors will come back without follow-up / make sure you take prayer requests on the card.
2. Tell people what you regularly do – many churches forget to share basic information such as the time the church regularly meets.
3. Tell them what your church can do for them – be sure to tell them in your bulletin, on your website, or with an additional, upbeat publication, what you offer for their children every week.
4. Follow-up immediately – A follow-up email, postcard, or social media connection within the week after Easter makes a powerful impact.
5. Invite visitors to interact outside of church – One suggestion for this tip came from a church that hosted a “latte with the Pastor.” They would send visitors a follow-up with two free coupons for lattes along with a note that said they could be used to join the Pastor at the local coffee shop any Thursday from 3-5 pm. The visitor was invited to come and ask “any question they wanted to about the Christian faith.” The response was tremendous.